Just hit the search option at the bottom and then tap the camera icon in the top right. Getting started with Pinterest Lens is really easy. When used together, your advertising possibilities broaden and become a little easier when Lens helps out with keywords and category selection. With the addition of Pinterest Lens, they are building the world's first visual discovery engine. The Pinterest engineering team is always pushing the limits of what a social media platform is supposed to do and what it can be in the future. On its own, Pinterest has evolved from more than just a social network of crafts, fashion, and recipes to a massive e-commerce powerhouse with buyable pins and a robust advertising platform. The products stay put and there's no need to set up an abandoned cart mail automation because every time someone pins from their boards, it sends them a reminder. One of the things that have always been impressive is how every user's boards are big shopping carts that hold their pins so they can always go back and check them out or read more information about them. It's literally a giant mall that users can shop from anywhere with tons of great imagery and information right at their fingertips. I was having a conversation the other day about the absolute godsend Pinterest is for advertisers and brands.

Pinterest visual search